Tip: Propcotts add up pledges so impact stays visible and coordinated.
What is Propcott?
Propcott is a unified platform for coordinated consumer activism that optimizes and measures collective action into focused boycott campaigns with transparent, measurable, and undeniable impact. Propcott channels the collective conviction for positive change through online activism into real-world results—bringing power back to everyday people and holding powerful entities—corporations, governments, institutions, and public figures—accountable.
Why Propcott?
We've all seen it: rumblings of boycotts, trending hashtags, and protests. With today's tools, it's easier than ever to spread awareness—but without clear, trackable actions to hold corporations accountable, movements fizzle. Propcott fixes that with:
- •One front, one action at a time. Focused pressure creates real leverage.
- •Measurable impact. Live counters estimate potential revenue affected and users impacted as pledges stack.
- •Radical simplicity. A few clicks to join. Clear steps to act. Automatic progress tracking.
Awareness is important. But revenue is decisive.
How Propcott differs from a boycott
In the conventional sense, boycotts rely on current customers abstaining. Propcott adds everyone else. We combine cancellations and non-conversions in one coordinated campaign with public metrics—so growth stalls visibly.
The problem with classic boycotts
- •Momentum fades as cancellations are replaced by new sign-ups.
- •Non-customers are told they "can't boycott," wasting real leverage.
- •Impact isn't measured; timelines are vague; the story fizzles.
The Propcott upgrade
- ✓Include non-customers. Pledging not to start hits new customer acquisition (NCA)—the lifeblood of growth.
- ✓Block replacement. When churn isn't backfilled, the growth curve bends down.
- ✓Acquisition awareness. Non-users choose to stay out and pledge not to convert, signaling failed acquisition.
Why non-customers matter
Companies live on growth. Marketing only "works" if it converts new customers. Your pledge not to become a customer reduces future conversions, lowers marketing ROI, and keeps churn from being replaced—real leverage, even without an account.
Bottom line:
Propcott is a neologism for the reinvention of boycotts—current users cancel or pause, non-customers pledge not to start, and both are tracked in one coordinated, measurable campaign toward a clear goal.
What Propcott Is Not
Understanding what makes Propcott different helps you take more effective action.
Not a petition
Propcotts are not signatures on a statement. They are pledges to take specific actions (cancel, pause, switch, or not start) within a defined window—actions that directly affect a target's revenue and user growth.
Not "just awareness"
Awareness is useful, but results come from coordinated steps. Propcott gives you a checklist so intent becomes impactful action.
Not limited to current customers
Think "I'm not a subscriber, so my pledge doesn't matter"? It does. Companies depend on new customer acquisition and retention. A pledge to not become a customer reduces future conversions and makes marketing spend less effective—this is real pressure.
Not unfocused
One target. One time window. Public counters that show potential dollars/users at risk. Clear win conditions so everyone knows when we've succeeded.
Bottom line:
A Propcott is organized, measurable consumer action—not a petition.
How it works
Find or start a Propcott against a specific target.
Pledge the boycott — stop buying, cancel, or switch.
Watch impact grow: supporter count and Potential Losses (Estimate) rise together.
Stay coordinated with creator updates, discussion, and Alternatives.
Find or start a Propcott against a specific target.
Pledge the boycott — stop buying, cancel, or switch.
Watch impact grow: supporter count and Potential Losses (Estimate) rise together.
Stay coordinated with creator updates, discussion, and Alternatives.
Your pledge counts—even if you're not a current user
Targets grow by acquiring new customers and keeping existing ones. When you pledge not to start (or to switch), you reduce future conversions and expected revenue.
Advertisers and boards watch these numbers; slowing growth is felt just as much as cancellations.
Companies spend billions to acquire new customers. When you join a Propcott, you reduce future sales and weaken their marketing return. Fewer conversions = missed revenue.
Why it works
Unified
One home for each boycott.
Everyone knows where to go
Specific
Clear, doable steps.
No confusion about what to do
Measurable
Estimates that align with how companies think—the bottom line.
Impact you can see and share
Example
If 100,000 people pause a $24.99 monthly subscription, that's ≈ $2.499M/month in Potential Losses (Estimate)—directional, not audited, but hard to ignore.
Mission
Turn everyday choices into an organized, measurable, collective force for change.
Key Features
Campaign Creation
Easy wizard to create comprehensive boycott campaigns
Community Organization
Join forces with like-minded activists around shared causes
Impact Tracking
Transparent estimates of economic impact and pressure
Alternative Switching
Curated alternatives to make boycotting easier
Progress Updates
Real-time tracking of campaign momentum and results
Pledge Management
Personal dashboard to track your commitments and impact
Call to action
Ready to turn conviction into impact?
Share a campaign and invite a friend
Track progress—and help push it over the line